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target market

Are you in the (Sorta) Secret Sisterhood?

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Let's take a look at the business side of health coaching for a minute. As a business owner, I spend a fair amount of time networking, and in networking groups—as in business—it's vital to know who your "target market" is and to narrow your focus—your "niche"—down to a very specific group of people whom you serve. There are entire books written about the topic, whole classes and webinars dev...
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Mind. Blown.

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Time for a shout-out to all the guys: Happy Father's Day! Thank you to all the dads, dads-to-be, stepdads, grandfathers, foster fathers, AND all those who father and mentor us. Recently, in getting ready to issue an invitation to women, I went through the process of "segmenting" my email list—dividing it into different groups so that I can make my message relevant to each group. I was pleasa...
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