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Nicola Bird

Whine + cheese | What’s the payoff?

wine and cheese
Very often, when I encounter a deeply-entrenched, clearly unhealthy habit in a client, I get curious about the payoff: every habit, according to research in this area, brings with it a reward, a hit of pleasure hormones. That's ridiculous, you might think. What possible payoff is there in a habit that doesn't support your health? Well, I guess you could ask any smoker that question.... Havin...
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