let’s face it: women nurture the world.

mother. daughter. sister. partner. friend.

caregiver. teacher. nurse. volunteer. nonprofiteer.

Women make up 75% of the nonprofit sector, 77% of public school teachers, and 91% of nurses.

They bear a disproportionate amount of the mental load at home,
whether others help with the actual work or not.

And the more full-time they work, the more of that mental load they bear.

And during the pandemic, their mental load has increased more than that of the guys.

And they are burning out.

the bad news

life won’t stop for us to catch up.

The time to for mission-driven women to take care of themselves is now
before they catch another cold or flu (or worse);
before they gain more weight, get some weird numbers or a scary diagnosis;
before they face another crisis at work or on the home front.

the good news

this is not a battle.

Women’s bodies, minds, and spirits are not the enemy.

Coaching can help women reach their goals
and meet their own needs as well as their many obligations.

And when women are doing their best work, the world benefits!

With YOUR gift, an under-resourced woman will receive a scholarship for health coaching!

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the really good news

your gift makes it possible for a woman to EAT™ her way to health.

ENGAGE your inner wisdom | ALIGN your choices with your values | TRANSFORM your life

The EAT™ | Your way to health program was created specifically for mission-driven women suffering from burnout.

What does all that mean?


“Mission-driven” can be a somewhat fluffy concept—and we intentionally keep it vague. For us, mission-driven work prioritizes people and planet over profit: it makes the world a better place for everyone.

Yes, it can apply to nonprofits and volunteerism—and also to education (faculty and staff and administration), nursing and other healthcare work, hospice and elder and childcare, social work….

In short, most of those on the pandemic’s front lines qualify in our book!


This group is open to those who identify as women of any age.


Women work a lot, whether it’s outside the home, from home, or inside the home. Stay-at-home moms have some of the most important mission-driven work there is: raising the next generation to navigate this world we’ve created—and hopefully to be kinder to each other and to Mother Earth than we have been.


Let’s go straight to the source for this one, the World Health Organization’s International Classification of Diseases, Revision 11 (ICD-11):

Burn-out is a syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed. It is characterized by three dimensions:

  • feelings of energy depletion or exhaustion
  • increased mental distance from one’s job, or feelings of negativism or cynicism related to one’s job
  • and reduced professional efficacy.

While the ICD-11 emphasizes that burnout refers to the working world, let’s face it: the women who show up at work are the same ones who show up at home.

financial need

The pandemic has brought the wealth gap in America into stark relief—and it’s widened it considerably: families with an income of $100,000 or less now face financial difficulties that were previously the province of those with much lower incomes.

And the outsized impact of Covid-19 on Brown and Black bodies, coupled with the continued violence against those bodies, has made historic economic inequality something that can no longer be ignored or swept under the rug if we are to answer the call to “stitch a new garment, one that fits all of humanity and nature.”

I recognize that historic economic inequality exists and is especially oppressive for the marginalized. From the founding of Simply: Health Coaching, an important part of the mission has been to make health coaching affordable for Every Body.

Thanks to a generous grant from the Michigan Economic Development Corporation’s Small Business Restart program, I was able to offer scholarships for the October 2020 cohort of the EAT™, and I would like to be able to continue subsidizing under-resourced women.

Your gift makes health coaching accessible to those most in need.

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the coach

Liza Baker is a full-time Integrative Nutrition® health coach and nonprofit consultant, self-published author, blogger, podcaster, and woefully underpaid COO of a busy family of four spread across the globe. She adores her crazy life and brings her passion, knowledge, and experience to the table to help women to begin the journey back from burnout and move forward to reach their health goals.

Her favorite clients are the under-resourced, under-appreciated, under-listened to, under-taken-care-of, under-valued, overwhelmed, overworked, over-scheduled, overtired, and OVER. IT. ALL. women 40+ who are ready to reclaim the starring role in their lives after too many years of playing best supporting actress in everyone else’s—at work and at home.

Liza Baker

your gift


Participants with financial privilege are asked to pay $1,200 for the program; those with low incomes are invited to apply for a scholarship that is tailored to their individual needs.

Your gift makes these scholarships possible and can be given in honor or memory of someone you love.

Please note that Simply: Health Coaching is NOT a nonprofit; no tax benefits accrue.